What Will Be Facebook Monetization Criteria for Content Monetization Tool in 2025 ?

facebook content monetization tool criteria 2025

As the digital landscape evolves, Facebook remains a powerhouse for content creators, influencers, and businesses aiming to monetize their online presence. With over 3 billion monthly active users, the platform offers immense opportunities to earn revenue through its Content Monetization Tool. In 2025, Facebook has streamlined its monetization programs into a unified system, making it easier for creators to earn from various content formats. This SEO-optimized article explores the Facebook monetization criteria for 2025, key updates, eligibility requirements, and strategies to maximize earnings.

Understanding Facebook’s Content Monetization Tool in 2025

In 2025, Facebook introduced the Facebook Content Monetization beta, a consolidated program that merges In-stream Ads, Ads on Reels, and the Performance Bonus into a single, user-friendly tool. This program allows creators to earn revenue from a diverse range of content, including Reels, longer videos, photos, and text posts. The beta phase, launched in late 2024, is currently invite-only, with open enrollment expected later in 2025. This shift simplifies the monetization process and expands earning opportunities for creators across niches.

Key Eligibility Criteria for Facebook Monetization in 2025

To participate in Facebook’s Content Monetization Tool in 2025, creators must meet specific eligibility requirements. These criteria ensure that only authentic, high-quality content is monetized, maintaining a safe and engaging platform for users. Below are the key requirements:

1. Age and Account Requirements

Minimum Age: Creators must be at least 18 years old, verified through the birthdate listed on their Facebook profile. This ensures legal compliance for monetization activities.
Valid Personal Account: A valid personal Facebook account linked to the Page is required. Brand-only pages without a connected personal account are ineligible. The account must comply with Facebook’s Terms of Service.
Page Age: The Facebook Page must be at least 90 days old to demonstrate an established presence.

2. Geographic Eligibility

Creators must reside in a country where Facebook’s monetization features are available. Eligible countries include the United States, Germany, France, Pakistan, and many others, though specific monetization options may vary due to local regulations. Even if a creator moves to an ineligible country, they can still monetize content if their account is registered in an eligible region.

3. Follower and Engagement Metrics

Minimum Followers: Pages typically need at least 10,000 followers or 250+ return viewers to qualify for monetization, though specific thresholds may vary by program (e.g., In-stream Ads require stricter metrics).
Engagement Requirements: For video content, Pages must achieve 600,000 total minutes viewed in the last 60 days, including at least 60,000 minutes from live videos. Additionally, Pages need at least five active videos, with three being previously live, excluding crossposted content.
Stories Monetization: Since March 2025, eligible creators can monetize Facebook Stories, provided they meet the general monetization criteria. Payouts are based on content performance.

4. Content and Policy Compliance

Partner Monetization Policies (PMP): Pages must represent real people, businesses, or organizations and adhere to Facebook’s PMP. Fake or impersonator pages are prohibited.
Content Monetization Policies (CMP): Content must comply with stricter guidelines than Facebook’s Community Standards. Monetized content cannot include:
- Violence, hate speech, sexual content, profanity, or misinformation.
- Static images, looped content, or content with embedded ads.
- Unoriginal content or content lacking meaningful enhancements (e.g., commentary, creative editing).
Authentic Engagement: Monetization requires an authentic audience. Practices like manufactured sharing, high-volume crossposting, or boosting engagement artificially are prohibited and may lead to demonetization.

5. Content Types

The 2025 program supports monetization across diverse formats, including Reels, longer videos, photos, and text posts. This inclusivity allows creators in niches like art, gaming, lifestyle, and education to monetize content that resonates with their audience.
Reels Monetization: Previously invite-only, Reels monetization is now open to creators eligible for In-stream Ads. Ads include banner ads (semi-transparent at the bottom) and sticker ads (static images placed anywhere in the Reel).
Stories Monetization: Creators can earn from Stories by repurposing Reels or creating original Story content, with payouts tied to engagement.

How to Get Started with Facebook Monetization in 2025

To begin monetizing your content, follow these steps:

Check Eligibility: Navigate to the Monetization tab in the Meta Business Suite or Professional Dashboard on mobile. Click “View Page Eligibility” to review your Page’s status and address any unmet criteria.
Set Up a Payment Account: Ensure your payment settings are correctly configured to receive payouts. Double-check for technical issues that might delay payments.
Apply for the Program: If invited to the beta, join via the Monetization tab. For open enrollment in 2025, apply through the same interface. Facebook will review your Page for compliance.
Optimize Content: Create high-quality, engaging content across supported formats. Use analytics tools to understand audience preferences and tailor content accordingly.
Monitor Policy Compliance: Regularly review Facebook’s Partner Monetization Policies and Content Monetization Policies to avoid violations that could lead to demonetization.

Strategies to Maximize Earnings in 2025

To succeed in Facebook monetization, creators should adopt these strategies:

Diversify Content Formats: Leverage Reels, long-form videos, photos, and text posts to tap into multiple revenue streams. Experiment with short-form Reels to capitalize on their growing popularity.
Engage Your Audience: Build a loyal following by responding to comments, posting consistently, and offering exclusive content through subscriptions or Stories.
Use Analytics: Utilize Meta Business Suite Insights to track earnings and identify high-performing content. Focus on formats and topics that drive engagement.
Explore Additional Monetization Options:
- Facebook Shops: Set up a shop to sell products directly on your Page, integrating with e-commerce platforms for seamless sales.
- Fan Subscriptions: Offer exclusive content through subscription-based groups, with fees typically ranging from $4.99 to $29.99 per month.
- Brand Collabs Manager: Connect with brands for sponsored content opportunities, matching your audience with relevant partners.
- Facebook Stars: Encourage viewers to send Stars during live streams, earning $0.01 per Star.
Avoid Policy Violations: Stay updated on policy changes and avoid controversial topics like politics or religion to maintain eligibility.

New Features and Updates for 2025

Facebook’s 2025 monetization updates include:

Consolidated Program: The merger of In-stream Ads, Ads on Reels, and Performance Bonus into one tool simplifies the process for creators.
Expanded Content Types: Monetization now includes photos and text posts, broadening opportunities for creators in non-video niches.
Improved Appeal Process: Creators have six months to appeal demonetization decisions, offering greater transparency.
Breakthrough Bonus Program: New creators can earn up to $5,000 in the first 90 days by posting original content, incentivizing growth on Facebook and Instagram.
ProMode for Micro-Influencers: Introduced in late 2024, ProMode allows smaller creators, including those with personal accounts, to monetize with In-stream Ads, potentially expanding in 2025.

Common Challenges and Solutions

Creators may face hurdles when monetizing their Pages. Here are common issues and solutions:

Eligibility Issues: If your Page doesn’t meet follower or engagement thresholds, focus on posting high-quality, original content to boost organic growth.
Policy Violations: Review notifications in Creator Studio for policy breaches. Adjust content to align with Community Standards and CMP.
Payment Delays: Verify payment settings in Meta Business Suite and contact Facebook’s support team if issues persist.
Low Earnings: Increase engagement by using captions, strategic ad placements, and cliffhangers in videos to retain viewers.

Why Monetize on Facebook in 2025?

With payouts exceeding $2 billion to creators in the past year and an 80% growth in Reels payouts, Facebook’s monetization program is a lucrative opportunity. The platform’s vast audience, diverse content formats, and streamlined tools make it an attractive choice for creators. Additionally, the introduction of Stories monetization and bonuses for new creators enhances earning potential, especially as platforms like TikTok face uncertainties.

Frequently Asked Questions (FAQ)

Question 1: What are the minimum eligibility requirements for the Facebook Content Monetization Tool in 2025?
Answer: Content Creators must be 18+ years old, have a 90-day-old Page, and at least 10,000 Followers or 250+ Return Viewers. For Video Content, 600,000 total minutes viewed in the last 60 days, including 60,000 minutes from Live Videos, and at least 5 Active Videos are required.

Question 2: Can Content Creators in India use Facebook Monetization?
Answer: Yes, India is an Eligible Country. However, some features may vary based on local regulations. Check Eligibility in Meta Business Suite.

Question 3: What types of Ads are available for Reels Monetization?
Answer: Reels Monetization includes Banner Ads (Semi-Transparent, displayed at the bottom of the Reel) and Sticker Ads (placed anywhere within the Reel).

Question 4: How can Content Creators avoid Policy Violations?
Answer: Adhere to Partner Monetization Policies and Content Monetization Policies. Avoid Violence, Hate Speech, or Unoriginal Content, and regularly check Notifications in Creator Studio.

Question 5: How does Facebook Stories Monetization work?
Answer: Starting March 2025, Eligible Creators can earn from Facebook Stories by repurposing Reels or creating Original Story Content. Payouts are based on Engagement.

Conclusion

Facebook’s Content Monetization Tool in 2025 offers creators a simplified, inclusive way to earn from Reels, videos, photos, and text posts. By meeting eligibility criteria—such as being 18+, residing in an eligible country, and maintaining an authentic, policy-compliant Page—creators can unlock multiple revenue streams. Strategies like diversifying content, leveraging analytics, and exploring subscriptions or brand collaborations can maximize earnings. Stay informed about policy updates and use tools like Meta Business Suite to track performance and ensure compliance.

Ready to monetize your Facebook Page? Check your eligibility in Meta Business Suite, optimize your content, and start turning your posts into profits in 2025!

For more details, visit Facebook for Creators or explore monetization options in Meta Business Suite.